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About Us

History

Forever England Ltd was founded in 1997 when James and Katie opened their first shop in the sea-side town of Sidmouth in Devon. Their attempt to provide a range of individual home accessories, giftware and bedding locally proved successful with the local community from the off. Utilising their previous experience in retail and the antiques trade, it was not long before shops in Sherborne and Lymington also opened. In 2009, a new shop opened in Salisbury.

Katie started to design and develop her own products for the company based on customer feedback and her work with antiques. Since 2005, the company has been in a position to offer a diverse choice of quilted bedspreads, exclusively available to Forever England’s loyal and fast-growing customer base.

In conjunction to three beautiful stores, we exhibit at many shows around the country throughout the year. Our annual show calendar often features the same shows with similar dates. We are always so pleased to see familiar faces looking to find us as well as welcoming new ones!

Behind the name

The name Forever England was taken from R. Brooke’s (1914) war sonnet, The Soldier. Written before the horrors of the Great War, Brooke’s highly patriotic, idealistic and traditional values are shared in his belief that to die in war, was to die a hero.

The Soldier

(Rupert Brooke)

If I should die, think only this of me:
That there's some corner of a foreign field
That is forever England. There shall be
In that rich earth a richer dust concealed;
A dust whom England bore, shaped, made aware,
Gave, once, her flowers to love, her ways to roam;
A body of England's, breathing English air,
Washed by the rivers, blest by suns of home.
And think, this heart, all evil shed away,
A pulse in the eternal mind, no less
Gives somewhere back the thoughts by England given;
Her sights and sounds; dreams happy as her day;
And laughter, learnt of friends; and gentleness,
In hearts at peace, under an English heaven.